As more and more singles are realising, we need more than an algorithm to pluck the strings of our heart. We need a proper, old-fashioned human connection. And that is where Berkeley International comes in.

Why elite singles are looking for the personal touch when seeking partners

 

Tim Cumming meets the global director of Berkeley International, who has been finding love for successful, elite singles for the past 15 years

When it comes to fulfilling our needs, we’ve created an on-demand culture, and we seem to be demanding ever more speed, access and connection as we swipe our way further into the algorithmic realm of intuitive digital technology. The kind of tech that talks to us through our appliances is the same as that which tries to match us up with potential soulmates on dating apps. Yet soulmates rarely reveal themselves through algorithms, so when it comes to negotiating dating apps, many singles are feeling frustration and burnout. The cold hard data of online dating too often turns what should be the fulfilment of our deepest desires into a dystopia of time wasters and random hook-ups. It’s nothing to build your future on. As more and more singles are realising, we need more than an algorithm to pluck the strings of our heart– we need a proper, old-fashioned human connection. And that is where Berkeley International comes in.

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Full version of the article in The Telegraph